Around the "home appliances to the countryside," the strange status of the eight

"Appliances to the countryside" and "3G" is undoubtedly the new year, the two most important words are not optimistic in the face of the economic situation, which is stimulating domestic demand are two important words. "Appliances to the countryside" project will be the home appliance business driven, the lower reaches of the whole industrial chain.

Up to 13% of the financial subsidies, "home appliances to the countryside" policies been introduced, it gives a great "temptation." "Appliances to the countryside" full extension, despite the much farmers happy, but the actual operation, some dealers shoddy, not high dealer enthusiasm gradually exposed, and because of special consumer market in rural areas, consumption habits lead to some of the interesting phenomena of concern.

A strange situation: the rural market about face-saving desktop PC more popular big box

Current rural market to buy a computer is only 10% of the first rich people who care about the service and the computer is to meet his special needs. Equipped with large screen, large desktop chassis face not only a lot more, but not easy to move because the property appears more secure.

Strange Situation 2: Dell, HP, Lenovo PC well known foreign brands ignored or

According to wave (Beijing) Electronic Huang, vice president of the countryside just to the study found that "in the rural market in addition to Lenovo, and other brand awareness is not high." Current rural market to buy a computer is only 10% of the first rich person, but for the other 90% of the potential consumers are still unfamiliar with the current computer.

Strange Situation three: dealers are more willing to sell "Plan" foreign products

"Appliances to the countryside" products for sale, you must shoot out the invoice, farmers can receive subsidies for tickets. But dealers believe that this increased the tax burden, many people took only one such opening sales tax evasion, or do not want to sell "home appliances to the countryside" products.

Strange Situation four: a trial of strength with the cottage's hard to say who is the winner

Cottage cheap mobile phones, feature-rich, appearance is also consistent with the preferences of many farmers, have occupied the absolute advantage of the rural market. Brand mobile phones to rural areas and cottage phone is bound to direct confrontation, who the winner is really hard to say.

Strange Situation five: with telecom operators, "bundling" PC makers to sell computers

With telecom operators in the rural outlets advantage, PC manufacturers can further penetrate the rural market. Similar "binding mode" already used in the home PC business. Founder, wave and PC companies such as Haier, have confirmed this cooperation.

Six strange situation: farmers complaining about the high price

Home appliances to the countryside in the Ministry of Commerce official website information management system, Chongqing Dazu's Zhang Yuehai complained that, "Skyworth 26L16SW price of 1,950 yuan released, while the reported price Taobao 1799 yuan, is it that some people in the name of home appliances to the countryside deceive the guise of rural consumers we do? "

Seven of strange situation: Dealer complaint is not making money

Chongqing's rural areas are also bringing home appliances dealer Lee information management system official on-line complaint. More than 1000 yuan appliances, purchase price and the price difference is only tens of dollars, but also pay taxes, but also packages delivered to your door, does not make much money. And is still going to participate because of the publicity has put a lot of early, not failed to be implemented and continue to participate go on, but also a small profit or a loss, I do not know what to do.

Strange situation of 8: defective products to sell appliances to the countryside into points

"Changjiang Daily" reporters in Hubei Xiaogan, Xiantao, doors and other places in the survey day, the dealer who declined to be named said that in some areas, there are some dealers out of individual non-winning products in a "home appliances Going down "signs, to repair machines and renovation Jiujia Dian, shoddy, new to the old charge, and then play half price, tickets sold to farmers on condition that 13% of farmers do not ask for financial subsidies. Some farmers believe that discount prices are more expensive to ask for financial subsidies trouble, it will let some unscrupulous traders an advantage.

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Appliances to the countryside policies: home appliances to the countryside policy is thoroughly implement the scientific concept of development, an important measure to actively expand domestic demand, fiscal and trade policy is a breakthrough innovation. Main content, comply with the new trends in rural consumption upgrade, the use of fiscal, trade policy, guide and organize joint business, development, production characteristics for rural consumption, performance, reliability, quality assurance, reasonable price of home appliances, and to provide to meet the needs of farmers the flow and after-sales service; subsidies to farmers to buy into the range of household electrical appliances to give a certain percentage of financial subsidies, to activate the purchasing power of farmers and expand rural consumption, and promote the coordinated development of domestic and external demand.







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IM: Decisive Force's crowded

Currently, instant messaging has become the phone, fax, E-mail after one of the most important way of communication and exchange. Compared to more traditional means of communication, IM is no doubt in the communication, collaboration has a more convenient speed. However, inherent personal IM security, and poor management of many problems, making enterprises, government organizations and institutions such as the user sticks in the throat, thereby specifically for enterprise applications, enterprise instant messaging (EIM) demand is becoming strong.

According to statistics, in 2008 China's enterprise instant messaging market reached 22.36 million end-users, due to the global financial crisis, China's enterprise instant messaging market growth has slowed, relative to the full personal instant messaging and mobile instant messaging hot, Enterprise instant messaging is still going strong development.

Personalized personalized design configuration

Enterprise instant messaging products still in its infancy in China, whether Tencent's QQ, or Microsoft's MSN, Yahoo Messenger, to meet the business from the independent, free use of the demand point of view, these software are passive use for the enterprise. QQ's success lies in its people do not know the instant communication, when he "pager network" concept spread; MSN's growth is its strong entertainment purposes such software QQ under the present conditions, to provide an office relatively specialized for work use instant messaging software. However, with the use of QQ, MSN users increased, the further away from the needs of business users. How to avoid the use of IM at work of employees in private communication, instant messaging into the enterprise to become an important issue to be resolved? While most enterprise instant messaging software, has text, voice, video and other functions, also can file transfer and sharing, The software itself does not provide additional functionality to achieve the configuration of humanity?

Currently, businesses can have a good real-time communication system, as found a handy business secretary. However, the review of the current enterprise instant messaging market, the homogeneity of the instant messaging software abound, and enable enterprises to truly customize according to their own needs on demand, human development has very little real-time communication system.

Sectors of the business needs of a human custom, free to use rather than the passive use of the instant messaging system that allows companies to use to free from the passive configuration changes. Currently, there are already a small part of business needs software providers began to come to the front, they are trying to create a free and independent businesses, personalized configuration of the software environment. For example, King Abacus Software (www.eabax.com) the timely availability and real-time Shangwutong "BIM", is the current situation in this market a natural product. The software for the user to create a free and independent, stable and secure instant messaging software environment. Not only provides users exchange text, voice communication and mobile phone text messaging, file transfer and other diversified information-sharing, while also providing powerful plug-ins, users can customize news, weather, stock inquiries, search engines, office software learning software and other services. The same time, focus on product features and details of the human design. For example: server remote monitoring capabilities, to reflect the IT managers of human care.

Leading the trend of SaaS applications

As a professional enterprise instant messaging IM services must reflect the individual significant differences in instant messaging products. In the enterprise instant messaging market, Tencent RTX, Microsoft LCS, IBM Sametime and other products account for most market share, but LCS, Sametime non-localized products, corporate instant messaging product associated with the overall business system solutions and high, dependent , which also makes its product prices and higher total cost of ownership, while three types of products dearly. In addition, the deployment of the implementation of complex and serious impact on the development of their products. Therefore, the future of enterprise instant messaging product is not a simple technical issue, but an application problem.

Today, SaaS-based enterprise instant messaging application product lead times. SaaS applications for its simple, personalized, cheap, professional features, a management software development. As a corporate office platform-based enterprise instant messaging is so simple to implement, to meet individual needs, cost-effective, professional office rental model real-time platform. At the same time, some software vendors started to pay attention to changes in consumer and intended to introduce some products at any time to adjust to new market conditions. For example: the above-mentioned gold abacus software company (www.eabax.com) introduced the application of BIM is SaaS-based enterprise instant messaging tool, more promotional package for SMEs Internet services that integrate with existing business systems , enterprises are not required to pay network access and other computer hardware and the high cost of infrastructure, you can achieve regional office, cross-enterprise collaboration. The establishment of real-time collaborative work areas, to achieve the business collaboration without time and space. Striking is that BIM also features according to the enterprises themselves, create different dimensions of organizational structure; the same time a high degree of integration throughout the Golden Abacus e-commerce platform (www.72ec.com), may be synergistic business management of the supply chain companies in the whole e-commerce platform (www.72ec.com) in search of customers and suppliers of resources simultaneously saved in the BIM, the convenience of customers and suppliers with real-time business communication and improve the competitiveness of each product.

Platform development trend

With the accelerated development of the Internet, especially Internet applications this year for more in-depth development, enterprise IM platform functions as a more protruding. EIM new era not only has all the functions and features of personal IM, and more requests can be made available to enterprises in management, communication on the controllability, efficiency and flexibility, it is more than just chat and transfer files, but a communication service platform.

As a mature and comprehensive platform for enterprise instant messaging, instant messaging to reach a mature product quality, including the stability of large-scale use to support text, voice, video and other communication capabilities, with the IM platform features; and have a good platform of ideas and design, reflects the openness and good scalability characteristics, rich and standardized interfaces, and to open API interfaces. Such as gold abacus BIM will open a lot of interfaces, applications for the future connection of the various operational systems open the door.

Therefore, the future use of EIM as a unified enterprise business systems and unified messaging platform, the entrance portal will be a new concept.

In the market is huge, good industrial environment in China IM market, how to grasp the direction of investment, seize market opportunities, how to instant messaging in the enterprise market, grabbed the first cup of soup, all the software service provider is bound to one of the issues to consider .

From a competitive point of view, who can provide enterprises with the free independent, stable and secure instant messaging system, who can adopt new ideas, new model for enterprise instant messaging to provide personalized service, who is likely to become the winning enterprise instant messaging market persons.

From a market point of view, meet the needs of enterprise instant messaging software system, of course, is through the appropriate way to maximize the "liberation" business needs to meet the business needs on-demand and personalized products for the enterprise, the enterprise and efficiency of communication among staff, only then can we save business costs, provide efficiency. So integration is the instant messaging product development means necessary.

Of course, as more and more the appearance of instant messaging products and business heats up demand for instant messaging, enterprise instant messaging market will continue to develop ideas into products and services from a thoroughly experienced the baptism of the market from childishness to maturity. We believe that with the development of enterprise instant messaging technology, enterprise instant messaging system, users will also be changed using the previous model. The future, an open instant messaging system for the new office hub of the enterprise platform, with the popularization of network applications become a reality.







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